Softline UK - Technology Distributed

TECHNOLOGY DISTRIBUTED

ABOUT US

Softline has been adding significant value to distributing technology products in the UK and Europe since 1989.

We specialise in bringing the best and most innovative products to market but we don’t do this for just any and every supplier. We spend time to understand the intention, care and journey each of our prospective suppliers is planning for its products and look at where we can add value and reduce costs. Our aim is to offer an economical and practical distribution solution involving as much or as little of our additional marketing and sales talents as required.

Softline has always had an appetite for moving into new markets exemplified most recently by our successes with Libratone speakers in the audio market and TomTom sports watches in the sports market. In each case we worked closely with the vendor to invest in growing its customer base in new channels and then managing those channels to maximise both product visibility and product sell through.

SERVICES

  • Value Added Distribution
    Softline prides itself on its reputation as being one of the leading value-added technology hardware distributors in the UK. We regularly supply to and support the best retailers, etailers and resellers who operate so successfully in this space such as, Dixons Carphone, John Lewis Partnership, Microsoft, Amazon, Apple Retailers and many more. We have also helped many established brands grow by identifying markets and managing channels carefully using our range of value added services that can be customised to each vendor’s specific requirements. We have also nurtured many start-up and emerging vendors to market.

  • Amazon & Marketplaces
    Amazon and other online marketplaces such as eBay and OnBuy have done a superb job at creating simple-to-use online retail environments: Listing is a straightforward process and, within minutes, your product is online and available to buy. Unfortunately, without consistent care and marketplace expertise, real sales can fall someway short of sales forecasts. Softline can analyse your approach to these markets and help create and manage strategies to gain and maintain volume sales whilst keeping a constant eye on promotional opportunities and the activities of your competitors.

  • Brand Strategy & Marketing
    Softline can help you improve your company’s visibility and market position by working with you to routinely analyse your target markets, the audience, the channels and your top 5 competitors’ activities. We use trading history and retail analytics to design and manage marketing strategies for your company that emulate your existing brand and marketing strategies – giving you global brand consistency optimised to exploit the absolute best local sales opportunities.

  • Logistics
    Softline complements our value-added distribution services with a whole menu of logistical processes aimed at ensuring all customers are only using the services they actually require: Planning; Transportation; Warehousing; Fulfilment; Reverse logistics (returns) and Carbon footprint management. We work with world class partners to source and supply cost-effective and fully insured transportation across the globe. Our warehousing facility, based near Gatwick Airport in the UK, acts as a logistics hub for many of our customers with bonded facilities to minimise costs and maximise availability to local markets.

  • Conformity & GDPR
    Softline has lead the UK and European distribution and logistics market by continuing to invest in professional and wide-ranging in-house IT expertise. This allows us to provide turnkey web-based and bespoke database solutions that simplify processes and allow our systems to converse precisely with those of our customers and suppliers. We are able to offer real-time reporting on stock, sales, supply and returns. We use this data to create an ever-changing profile of each product so that stock profiles, sales forecasts, marketing budgets and returned inventory can be quickly calculated and continuously compared with previous and current figures.

  • Ecommerce & Software Services
    Sometimes, even though you have a winning product, poor search visibility can see your competitors steal your sales because they have indexed their products with superior keywords. We can utilise the seller prime product keyword tool and help you find the keywords that your competitors are using and you can add them to your listing to improve your conversions.

PARTNERS

TomTom
Nokia
fitbit
thule
audeara
bragi
dodow
recover
Sphero
Zepp
Lumo
moleskine
gamevice
Satechi
Scosche
bellabeat
Kenu
Tile
Softline have proved to be one of the best and most attentive distributors we have ever worked with
tomtom

CUSTOMERS

AMAZON
John Lewis
Dixons Carphone
Microsoft
Argos
Harrods
selfridges
menkind
albion
capi
Elkjop
firebox
Groupon
QVC
boots
asos
American-golf
Cotswold
Wiggle
conran shop
Extreme GB
Stormfront
Jigsaw
Compu B
AND MANY MORE

WORKING AT SOFTLINE


Positions currently available at Softline.

CONTACT US

Softline UK Ltd
Unit 2, The IO Centre
Salbrook Road Industrial Estate
Salbrook Road, Salfords
Redhill, Surrey RH1 5GJ

Tel: +44 (0)1293 827900    Fax: +44 (0)1293 821070
Email: sales@softlineuk.com   New business: opportunity@softlineuk.com
Company Registration: 02438121    Company VAT: 523921360

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