Discerning Distribution


Softline and the markets we service relish the enticing mix of best products and achievable roadmaps together with continued innovation and the prospect of long term partnerships.

The care and attention a supplier pays to their brand, however small that brand might be, is extremely important to us as that care is most often reflected in the ambitions of the company and the creation of impeccable products supported by expert services.

We take the same level of care and attention when we are handling our customer’s products – shipping to and from EMEA locations and reporting on stock movements to the entire supply chain as they happen. Our operations team pride themselves on their accuracy of reporting and on their ability to manage stock around the chosen partner locations.

We uniquely protect the interests of our existing suppliers by not taking on products that directly compete with one another. If it ever looks like this could happen we work with our existing vendors to look at potential areas of differentiation – if none can be found then we cannot sign the new vendor.