New Opportunities


Softline has always had an appetite for moving into new markets. This is best demonstrated most recently by our successes with Libratone in the audio market and TomTom in the sports market. In each case we worked closely with the manufacturer to invest in growing customers in new channels and then managing those channels to maximise both product visibility and product sell through.

We are also very aware of consolidation at retail level as the product category lines become increasingly blurred. We regularly seek out and bring on new suppliers and new customers who have the ambition and planning to expand into new market areas.