Sales & Marketing


Softline works closely with each brand we represent to help manage their business in our regions, to create new, relevant sales opportunities and to emulate their sales and marketing strategies in our territories.

Unusually we operate an entirely transparent business model and often bring all involved parties together to discuss legal and strategic requirement, brand and product awareness, marketing and in-store/online visibility.

Long term success demands that product sell-through rather than simply sell-in is vital we therefore manage the business of each individual customer separately to continually optimise sales performance and maximise promotional opportunities.