Softline UK - Technology Distributed | Value Added Distribution, Amazon & Marketplace, Brand Strategy and Marketing, Logistics, Conformity



We are very used to moving delicate finished boxed retail products from almost anywhere in the world to our vendors in a timely and cost-effective manner. We work closely with those vendors and our suppliers to match constantly changing forecasts against global availability.

Our aim is always to limit supplier exposure whilst maintaining full availability across all channels. We maintain a secure supplier online portal which is updated in real time to give transparency to stock position and sales in each element of the supply chain. To achieve this, we only partner with the very best in-country or global logistics businesses who can offer fast, economical, accurate and trackable services.

We take the same level of care and attention when we are handling our vendor’s products – shipping to and from EMEA locations and reporting on stock movements to the entire supply chain as they happen. Our operations team pride themselves on their accuracy of reporting and on their ability to manage stock around the chosen partner locations.

Softline are very aware that many of our vendors have short-term warehousing requirements to ensure they have product housed locally ready to fulfil retail and online sales.

We offer short- or long-term secure and fully-insured product warehousing and can work with your existing partners to fulfil batch or individual orders to any retailer, online seller or end-user vendor.

We also use our own online reporting systems to ensure you are kept updated with all stock movements, returns and issues.


Softline offers a complete inventory management service where we can supervise the flow of goods from your manufacturer and suppliers on to warehousing and then to any of your point of sale partners across Europe.

Our unique software solution means we can optimise storage requirements and work within vendor, manufacturer, shipping and retailer forecasts to ensure your product is delivered as required and on time, every time. We report back to you, our vendor, on a daily basis so that you can monitor and adjust any element of the inventory management process as required.


Returns are an unfortunate part of the supply chain – and these products can be coming back for a number of reasons such as customer remorse, unwanted gift or simply not working as intended.

It’s often not as easy to get returned goods back out of retail as it is to supply. Softline works with each retail partner to ensure high quality, regular, consolidated and economic returns and we can either inspect and report on these or offer your experts the facilities to do so at our warehouse.

We can also work with your packaging to move fully-working returned products back into the retail chain in the shortest possible time.


Softline always tries to fulfil the requirement of each individual vendor. We therefore offer a range of additional services such as: • Product inspection and reporting
• Product change and repackaging
• Relabelling
• Unpalletise/repalletise
• Specialist fulfilment (sharps, batteries)
• Marketing collateral storage & despatch
• Carbon neutrality